Retail Marketing Group / Case studyA repeatable pipeline process. A clearer view of admin.
Celeri-ai helped Retail Marketing Group strengthen its sales foundations and identify where administrative overhead was slowing the business down.
The focus
The work addressed two connected priorities: a more repeatable approach to creating pipeline and a clearer understanding of administrative tasks that were taking time away from higher-value work.
Repeatable process
Pipeline creation and opportunities to reduce admin
What we did
Strengthen the proposition
Sharpened positioning and refined the approach to taking the business to market.
Build a repeatable process
Put sales foundations and a repeatable pipeline creation process in place to support more structured business development.
Identify admin opportunities
Reviewed where administrative overhead was slowing the team down and identified opportunities to reduce it.
The outcome
The CEO and founder reported practical sales foundations, a repeatable pipeline process and clear opportunities to reduce administrative overhead. This brought commercial development and operational improvement into the same practical programme of work.
Client voice
"Celeri-ai delivered a proper sales foundation for us, built out a repeatable pipeline creation process, and helped us take a hard look at where admin overhead was slowing the business down. The work was practical from day one, sharpening our positioning, tightening how we go to market, and putting the right structure in place to scale. Just as importantly, they identified clear opportunities to reduce admin overhead across the team, freeing our people up to focus on higher value work."
CEO and Founder, Retail Marketing Group